We help companies build impactful product strategies by combining creative innovation with strategic insights. Using design thinking, we ensure products resonate with target audiences, creating market-driven, standout experiences.
Creating opportunities.
With a clear understanding of the problem, our multidisciplinary team explores innovative ideas to help your business thrive. We evaluate options, consider constraints, and focus on solutions with the greatest impact for users.
For BlenDrill, we turned the challenges of outdoor cooking into inspiration for a groundbreaking solution.
We guide clients through a thorough design process, from ideation to prototyping and testing, delivering innovative products that meet and exceed expectations through collaboration and attention to detail.
Understanding the problem.
We begin every project with research—desk research, expert interviews, and, most importantly, user research. This isn’t about numbers but understanding human behavior. Using various methods, we uncover gaps and opportunities to give your product a competitive edge, forming the foundation for our design decisions.
For the Sensate Series, we observed patients during mealtime, analyzing their behaviors and emotions. Many needed assistance, but some avoided company due to embarrassment. This deep insight led us to design an award-winning solution.
Designing the solution.
This is where ideas come to life. Through rapid prototyping, we test the design’s feasibility—whether it’s a product, service, or digital solution. Each iteration helps us better understand user needs and refine the design. Prototypes also help engage stakeholders, partners, and investors.
Designing the solution.
We collaborate closely with you, incorporating feedback to ensure the final solution delights users and fits your business. Jarra, our self-cooling carafe, went through many iterations, allowing us to fine-tune every detail and create an award-winning design.
We prioritize user needs through qualitative research, creating intuitive and engaging experiences that drive product success and user satisfaction.
Deep Customer Insights for Innovation
At our award-winning product design agency, deep customer insights are integral to our design process. We tailor a variety of research methods to fit your project’s unique needs, whether it’s conducting diary studies globally, testing intranet platforms with employees, or observing customers as they shop. Simply tell us what you need to learn, and we’ll provide the answers from your customer’s perspective.
OXO
For example, in a recent project with OXO, we partnered with them to explore cooking, organization, and food preparation habits in the Middle East. Through qualitative research involving in-person and remote methods with users in Jordan, KSA, and UAE, we provided the insights OXO needed. This study now supports OXO’s current and future product development efforts.
We design products with manufacturability in mind, ensuring seamless integration of design aesthetics with practical, cost-effective production requirements.
Ready for manufacturing
We ensure your designs are both manufacturable and true to their original vision. Once finalized, manufacturers may adjust designs for production, potentially impacting functionality or aesthetics. We’re here to guide this process, ensuring your solution remains intact and production-ready.
For the JordiLight device, we supported our client through manufacturing discussions, providing feedback to maintain the design’s integrity while optimizing it for production.
We craft captivating visuals and narratives for branding, packaging, and more, ensuring your message is impactful and memorable.
Telling your Story
Every great product tells a story, and we bring it to life through design. For Gader Al-Badiya, a Jordanian brand, we reimagined packaging to honor tradition while appealing to modern shoppers. Inspired by Karak’s “Karaki Jameed,” we used bold, cross-stitched patterns with contemporary layouts and a clean, neutral font for clarity.
This project celebrated cultural heritage and empowered local communities, reflecting Gader Al-Badiya’s mission. By blending tradition with modern design, we created standout packaging that resonates with both loyal customers and new audiences.
We offer training in creative communication, helping teams develop compelling visuals and narratives that resonate with audiences and drive success.
Actionable Customer Insights
We distill valuable insights from the noise, typically presenting them in detailed reports or summarized presentations. Additionally, we can create personas or user journey maps to help you visualize and understand your customer’s needs, guiding your design process effectively.
It was an amazing experience to learn more about rough prototyping and how to improve it.
Every word in this training was valuable. It's been a wonderful experience.
It was most valuable to learn about the prototype plan and how we can do more testing for our solution.