Adopting the method based on what you need.
Getting to deep insights about what customers need, is part of any good design process. We use a range of research methods that we adapt based on what your project needs. From conducting diary studies in different countries, to testing your intranet platform with employees, to joining your customers as they shop for your products, and everything in between. Tell us what you need to learn, and we will get you the answers from your customer’s perspective.
In one of our recent projects, OXO needed a local partner to help them understand habits around cooking, organization and food preparation in the Middle East. By conducting a qualitative research study – using different in-person and remote methods with users in Jordan, KSA and UAE – we helped them reach the understanding they were after. Having this study done, helps the OXO team with their current and future product development.
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Getting you actionable insights.
We separate the noise from the golden nuggets for you. Normally we do so in a detailed report, or in a summarized presentation. But we can also go a step further, and translate your customer’s experience to a persona or user journey map. These are tools that help you and your team visualize your customer’s needs in a clear way, and can serve as your compass during your design process.
”Twelve Degrees is an extremely thoughtful and highly skilled group whose passion for user research and design thinking further elevates their work. They are an engaging and inspiring group and we thoroughly enjoyed our research collaboration!Mike DelevanteVice President of Product Development, OXO