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ABOUT

We like things that work.

We are a growing multidisciplinary team of designers and engineers based in Amman, Jordan. We have been creating innovative solutions every day since Sahar Madanat founded our studio in 2013. We design products for clients and also independently when we see a need. We have won over 30 international design awards and we are really proud of that.
We are Twelve Degrees.

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twelvedeg.com We Make Products. Better. Curiosity is our driving force. We continuously experiment to create products with a positive impact.
twelvedeg.com We Make Products. Better. Curiosity is our driving force. We continuously experiment to create products with a positive impact.
Fara Al-Nahhas at Twelve Degrees Office
nidal Twelve Degrees About
Joy Georgi Image

Meet Our Team

Sahar Madanat

Founder and Creative Director
Sahar has been working with (inter)national clients for the past twenty years. She is an industrial designer by training and an entrepreneur and design advocate by heart. Sahar is one of the most awarded designers in the Middle East and is considered a pioneer in product design. Her design work ranges from medical design to new concept furniture. At the same time, Sahar works hard at developing new talent and inspiring design thinking in the Middle East through talks, mentoring, workshops and using design to empower under privileged communities.

Farah Al-Nahhas

Project Manager & Food Innovation Specialist
Farah is a food innovation specialist. Combining her knowledge in the food industry, emerging technologies, design thinking and other innovation methodologies she researches how these innovations can be used to close important gaps in the food system. In 2018 Farah was part of a global mission to research and document scalable sustainability & circular systems, future of proteins, agro-innovation in smart cities, and future of food service. Farah’s work emphasizes the need for new approaches to fit the complexity of current challenges. She received her master’s degree in food innovation from the University of Modena and Reggio Emilia, so you may hear her speak some Italian if you listen closely.

Nidal Haddadin

Nidal has 13+ years of experience in GCC in multiple industries, whilst his expertise is mainly in business development, he also has experience in research, marketing plans and initiatives, customer relations, B2B marketing and project sales lead. Nidal graduated from the ASU in Amman with a Bachelor degree in Industrial Engineering and is currently pursuing his masters in Global Business Administration from the LAU.

Joy Georgi

Industrial Designer
Joy is an architectural designer by education. She graduated with a distinction from University College London (UK) with a Masters in Architecture. The masters focused on the frontiers of architecture and design, including robotics and computation. Her group’s work in Robotic 3D Printing was exhibited in Bartlett B-pro Show 2019 (London) and also published in Dezeen. Joy’s passion and curiosity for both science and art fuels her creativity at all scales. Joy is an IBM certified Design Thinking practitioner.

Meet Our Team

Sahar Madanat

twelvedeg.com We Make Products. Better. Curiosity is our driving force. We continuously experiment to create products with a positive impact.

Founder and Creative Director
Sahar has been working with (inter)national clients for the past twenty years. She is an industrial designer by training and an entrepreneur and design advocate by heart. Sahar is one of the most awarded designers in the Middle East and is considered a pioneer in product design. Her design work ranges from medical design to new concept furniture. At the same time, Sahar works hard at developing new talent and inspiring design thinking in the Middle East through talks, mentoring, workshops and using design to empower under privileged communities.

Farah Al-Nahhas

Fara Al-Nahhas at Twelve Degrees Office

Project Manager & Food Innovation Specialist 
Farah is a food innovation specialist. Combining her knowledge in the food industry, emerging technologies, design thinking and other innovation methodologies she researches how these innovations can be used to close important gaps in the food system. In 2018 Farah was part of a global mission to research and document scalable sustainability & circular systems, future of proteins, agro-innovation in smart cities, and future of food service. Farah’s work emphasizes the need for new approaches to fit the complexity of current challenges. She received her master’s degree in food innovation from the University of Modena and Reggio Emilia, so you may hear her speak some Italian if you listen closely.

Nidal Haddadin

nidal Twelve Degrees About

Nidal has 13+ years of experience in GCC in multiple industries, whilst his expertise is mainly in business development, he also has experience in research, marketing plans and initiatives, customer relations, B2B marketing and project sales lead. Nidal graduated from the ASU in Amman with a Bachelor degree in Industrial Engineering and is currently pursuing his masters in Global Business Administration from the LAU.

Joy Georgi

Joy Georgi Image

Industrial Designer
Joy is an architectural designer by education. She graduated with a distinction from University College London (UK) with a Masters in Architecture. The masters focused on the frontiers of architecture and design, including robotics and computation. Her group’s work in Robotic 3D Printing was exhibited in Bartlett B-pro Show 2019 (London) and also published in Dezeen. Joy’s passion and curiosity for both science and art fuels her creativity at all scales. Joy is an IBM certified Design Thinking practitioner.

Our Values

We believe that good design should hold the following values:

Honest

What we produce and how we produce it, affects the environment and the society. You’ll never catch us cut corners to create impactful products.

Curious

You will hear us ask “why?” a lot. We are curious and test every assumption so we understand what to design.

Experimental

And then we ask “why not”. Because imagining what can be, allows us to create innovative design solutions.

Driven

We work with you to go from concept to production. We work hard. Your success is also ours. We are the only industrial design studio in the Middle East, and aim to set the bar high.

Awards

German Design Award
Winner – Sensate

Red Dot Award
Winner – Jarra

Audi Innovation Award
Winner- Pincher

Good Design Award
Finalist – Jarra

Dezeen Design Award
Longlisted- Jarra

A’DESIGN AWARD
Iron A’ Design Award – Pincher

iDEA International Award
Silver Award – Handy Plate

Spark Design Award
Finalist – Pincher

Spark Design Award
Finalist – Pressfit

AUDI INNOVATION AWARD
First Place Winner – One Handed Plate Set

A’DESIGN AWARD
Winner – Salt & Pepper Shaker

RED DOT DESIGN AWARDS
Red Dot Award – Push Pin Tray

RED DOT DESIGN AWARD
Honourable Mention – Plate-Oh

SPARK AWARDS – PRODUCT / CAUSE
Silver Award- One-Handed Tableware Set

SPARK AWARDS – PRODUCT / CAUSE
Finalist, Push-Pin Tray

SPARK AWARDS – PRODUCT / HEALTH
Finalist, One-Handed Tableware Set

SPARK AWARDS – PRODUCT / HEALTH
Finalist, Push-Pin Tray

A’ DESIGN AWARD & COMPETITION
Gold Winner – One Handed Plate Set

A’ DESIGN AWARD & COMPETITION
Winner – PushPin Tray

SPARK AWARDS: PRODUCT
Finalist -Sand Art Revival Table Lamps

SPARK AWARDS: CONCEPT
Finalist – Jumix

A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Plate Oh

A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Salt & Pepper Shaker

IDEA AWARDS
Finalist. Plate Oh

RED DOT DESIGN AWARD
Winner. Red Dot: Concept. Heart Aid

A’ DESIGN AWARD & COMPETITION
Winner, Gold Award. Sand Art Revival Project

A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Heart Aid

UNESCO HANDMADE OBJECTS COMPETITION
Winner 1st Place. Sand Art Revival Project.

SPARK AWARDS: CONCEPT
Winner, Spark! Award. Heart Aid

SPARK AWARDS: CONCEPT
Winner, Silver Award. Plate Oh

A’ DESIGN AWARD & COMPETITION
Winner. Milan, Italy. Vanilla Lounge Chair

GREEN DOT AWARDS
Honorable Mention. Plate-Oh

DESIGN FOR A CAUSE COMPETITION
Winner. T-Shirt Design For Underprivileged Women

2008

GEODESIGN PROJECT & COMPETITION
Winner. Torino World Design Capital

logos for website Twelve Degrees About

twelvedeg.com We Make Products. Better. Curiosity is our driving force. We continuously experiment to create products with a positive impact.

Clients

Logo's of OXO, the World Bank, JordiLight, DocJo etc.

Press

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