Twelve Degrees is led by Sahar Madanat and a growing multidisciplinary team of designers and engineers. We work to create products that exist to solve a need, enhance an experience or facilitate a higher quality of life through the development of innovative solutions to everyday living.
ABOUT
Twelve Degrees is a multi-award winning product design consultancy and studio based in Jordan.
What We Do
We move ideas from concept to reality through an integrated design process that focuses on taking factual data, combining it with a deep understanding of user needs, and implementing it into innovative design solutions that enhance the quality of everyday life.
Whether through a client or a studio driven project, our design process involves moving concepts into production, starting with market and user research, and then moving onto concept generation, design development, prototyping, and finally user testing and production support. We aim to use all possible resources to create the best and simplest solutions that consider both the users and their environment, to arrive to products that not only solve problems, but also look good doing it.
OUR EXPERTISE
• Product design
• User research
• Design for Manufacture
• Branding
• UX/UI
Our Values
We believe that good design should hold the following values:
Honest
As designers, what we produce and how we produce it affects the environment and society so we strive to never cut corners to create meaningful, functional products.
Curious
We always ask why? We delve deep into user research and test all of our assumptions in order to understand how to design and develop the right products.
Experimental
Then we always ask, “why not?” because it is only by prototyping and imagining what can be that we can create innovative design solutions.
Driven
As the only industrial design studio in the Middle East specialised in mass-manufactured products, we work hard with our clients from concept to production sample because their success is also ours.
Meet Our Team
Sahar Madanat
Founder and Creative Director
Considered a pioneer in product design, Sahar is one of the most awarded designers in the region. She has almost two decades of experience working with regional and international clients developing innovative and award winning solutions.
Bassam Huneidi
Design Lead and Strategist
With a background in engineering, design and business consulting, Bassam works across multidisciplinary lines to lead design projects and strategy. His past experience has seen him work for Fortune500 companies and clients in both consulting and design.
Ahmad Jarrar
Industrial Designer
Ahmad is our resident visual communicator and product designer. He has worked as a bespoke designer for BMW in Germany, as well as in packaging and product design in Jordan, his work has also been exhibited at Amman Design Week.
Najlaa Abdallah
Industrial Designer
Recently graduated with a BA in Product Design from Curtin University in Australia, Najla’a is the newest addition to the team and brings a fresh perspective to design. She has won a national product design award in Australia for the design of public furniture.
Meet Our Team
Sahar Madanat
Founder and Creative Director
Considered a pioneer in product design, Sahar is one of the most awarded designers in the region. She has almost two decades of experience working with regional and international clients developing innovative and award winning solutions.
Bassam Huneidi
Design Lead and Strategist
With a background in engineering, design and business consulting, Bassam works across multidisciplinary lines to lead design projects and strategy. His past experience has seen him work for Fortune500 companies and clients in both consulting and design.
Ahmad Jarrar
Industrial Designer
Ahmad is our resident visual communicator and product designer. He has worked as a bespoke designer for BMW in Germany, as well as in packaging and product design in Jordan, his work has also been exhibited at Amman Design Week.
Najlaa Abdallah
Industrial Designer
Recently graduated with a BA in Product Design from Curtin University in Australia, Najla’a is the newest addition to the team and brings a fresh perspective to design. She has won a national product design award in Australia for the design of public furniture.
Awards
A’DESIGN AWARD
Iron A’ Design Award – Pincher
iDEA International Award
Silver Award – Handy Plate
Spark Design Award
Finalist – Pincher
Spark Design Award
Finalist – Pressfit
AUDI INNOVATION AWARD
First Place Winner – One Handed Plate Set
A’DESIGN AWARD
Winner – Salt & Pepper Shaker
RED DOT DESIGN AWARDS
Red Dot Award – Push Pin Tray
RED DOT DESIGN AWARD
Honourable Mention – Plate-Oh
SPARK AWARDS – PRODUCT / CAUSE
Silver Award- One-Handed Tableware Set
SPARK AWARDS – PRODUCT / CAUSE
Finalist, Push-Pin Tray
SPARK AWARDS – PRODUCT / HEALTH
Finalist, One-Handed Tableware Set
SPARK AWARDS – PRODUCT / HEALTH
Finalist, Push-Pin Tray
A’ DESIGN AWARD & COMPETITION
Gold Winner – One Handed Plate Set
A’ DESIGN AWARD & COMPETITION
Winner – PushPin Tray
SPARK AWARDS: PRODUCT
Finalist -Sand Art Revival Table Lamps
SPARK AWARDS: CONCEPT
Finalist – Jumix
A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Plate Oh
A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Salt & Pepper Shaker
IDEA AWARDS
Finalist. Plate Oh
RED DOT DESIGN AWARD
Winner. Red Dot: Concept. Heart Aid
A’ DESIGN AWARD & COMPETITION
Winner, Gold Award. Sand Art Revival Project
A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Heart Aid
UNESCO HANDMADE OBJECTS COMPETITION
Winner 1st Place. Sand Art Revival Project.
SPARK AWARDS: CONCEPT
Winner, Spark! Award. Heart Aid
SPARK AWARDS: CONCEPT
Winner, Silver Award. Plate Oh
A’ DESIGN AWARD & COMPETITION
Winner. Milan, Italy. Vanilla Lounge Chair
GREEN DOT AWARDS
Honorable Mention. Plate-Oh
DESIGN FOR A CAUSE COMPETITION
Winner. T-Shirt Design For Underprivileged Women
GEODESIGN PROJECT & COMPETITION
Winner. Torino World Design Capital
Clients
Press
Oryx Magazine
2018
Page 56-57 | View Magazine
Promote Design Magazine
2018
Sahar Madanat wins Audi Innovation Award
2017
Hers Khazeen
2017
Design MENA
2017
Wamda
2016
2016
The Jordan Times
2016
2016
2015
Home Magazine
2015
Design Dimension Series for the MENA Region
2014
Trend Hunter Art & Design
2013
Venture Magazine
2013
Yanko Design
2013
Royal Wings
2012
Yanko Design
2012
Jordan Times
2012
Torino GeoDesign
2009
Latest News
In the Middle East, a new generation of designers are combining heritage with modernity, and dreams with reality. Fascinated by these new horizons, IDEAT unveils the pearls of the region. This week, we meet with Sahar Madanat in Jordan.
Launched PressFit at Amman Design Week, 2017
The first Audi Innovation Award for the Middle East was presented to Sahar Madanat from Jordan at the opening of Design Days Dubai for her ‘One-Handed Tableware Set’ design with second and third places being awarded to local UAE based designers, Mansour Attia and Nick Karinzaidis for a ‘Metro-bike fly-over’ proposal and a ‘Gaudi style responsive bath system’ respectively.
Sahar Madanat Design Studio participated in the first launch of Amman Design Week. Our display of five different products in the “Hangar” Exhibition represented how industrial design can be used to create innovative and beautiful solutions for everyday life. We also exhibited in the Raghadan Crafts District, where we displayed our Sand Art Revival installation. The concept of the space was to showcase how sand art can be revved through design. It included handmade sand art table lamps and a lighting installation of more than 200 recycled incandescent bulbs filled with sand art.
One-handed plate set’ project was awarded a silver medal in the international SPARK AWARDS competition and was chosen among the awarded designs to be exhibited at the prestigious Autodesk Gallery in San Francisco.
We were invited to give a talk to the 4th grade students by their teacher, Mrs.Hanadi Kadura, at the Mashrek International School. Our talk covered topics such as design for future generations and design for disability, to help the students with their ‘Innovations and Technology for the Disabled’ class project.
We were invited to be part of a delegation of Jordanian creatives lead by Mohamed Al Borno on a tour of Dubai Design District, D3 for their designer Insights session.
We were invited to give a talk about Design Thinking by the MIT Enterprise Forum, Pan Arab Region, during the MENA ICT forum, where we challenged the audience to a task involving designing tableware for the disabled.
A’Design Award winners’ exhibition at the MOOD - Museum of Outstanding Design in Como Italy, where our winning designs Sand Art table lamps (Gold) and Heart Aid (Silver) where showcased among the other winners. The A' Design Award & Competitions' Winner Design Exhibition is open to the public.
Our work was showcased in the Torino World Design Capital Exhibition in Palafuksas, Torino, Italy that included among its participant’s world famous designers, the Japanese Naoto Fukasawa, the Brazilian Campana brothers, Jasper Morrison from Britain, and many others. We participated with the GeoDesign project, where we were asked by the city to work with a local community and design a sustainable solution for their specific needs.