ABOUT

Twelve Degrees is a multi-award winning product design consultancy and studio based in Jordan.

Twelve Degrees is led by Sahar Madanat and a growing multidisciplinary team of designers and engineers. We work to create products that exist to solve a need, enhance an experience or facilitate a higher quality of life through the development of innovative solutions to everyday living.

What We Do

We move ideas from concept to reality through an integrated design process that focuses on taking factual data, combining it with a deep understanding of user needs, and implementing it into innovative design solutions that enhance the quality of everyday life.

Whether through a client or a studio driven project, our design process involves moving concepts into production, starting with market and user research, and then moving onto concept generation, design development, prototyping, and finally user testing and production support. We aim to use all possible resources to create the best and simplest solutions that consider both the users and their environment, to arrive to products that not only solve problems, but also look good doing it.

OUR EXPERTISE

• Product design
• User research
• Design for Manufacture
• Branding
• UX/UI

Our Values

We believe that good design should hold the following values:

Honest

As designers, what we produce and how we produce it affects the environment and society so we strive to never cut corners to create meaningful, functional products.

Curious

We always ask why? We delve deep into user research and test all of our assumptions in order to understand how to design and develop the right products.

Experimental

Then we always ask, “why not?” because it is only by prototyping and imagining what can be that we can create innovative design solutions.

Driven

As the only industrial design studio in the Middle East specialised in mass-manufactured products, we work hard with our clients from concept to production sample because their success is also ours.

Meet Our Team

Sahar Madanat

Founder and Creative Director
Considered a pioneer in product design, Sahar is one of the most awarded designers in the region. She has almost two decades of experience working with regional and international clients developing innovative and award winning solutions.

Bassam Huneidi

Design Lead and Strategist
With a background in engineering, design and business consulting, Bassam works across multidisciplinary lines to lead design projects and strategy. His past experience has seen him work for Fortune500 companies and clients in both consulting and design.

Ahmad Jarrar

Industrial Designer
Ahmad is our resident visual communicator and product designer. He has worked as a bespoke designer for BMW in Germany, as well as in packaging and product design in Jordan, his work has also been exhibited at Amman Design Week.

Najlaa Abdallah

Industrial Designer
Recently graduated with a BA in Product Design from Curtin University in Australia, Najla’a is the newest addition to the team and brings a fresh perspective to design. She has won a national product design award in Australia for the design of public furniture.

Meet Our Team

Sahar Madanat

Founder and Creative Director
Considered a pioneer in product design, Sahar is one of the most awarded designers in the region. She has almost two decades of experience working with regional and international clients developing innovative and award winning solutions.

Bassam Huneidi

Design Lead and Strategist
With a background in engineering, design and business consulting, Bassam works across multidisciplinary lines to lead design projects and strategy. His past experience has seen him work for Fortune500 companies and clients in both consulting and design.

Ahmad Jarrar

Industrial Designer
Ahmad is our resident visual communicator and product designer. He has worked as a bespoke designer for BMW in Germany, as well as in packaging and product design in Jordan, his work has also been exhibited at Amman Design Week.

Najlaa Abdallah

Industrial Designer
Recently graduated with a BA in Product Design from Curtin University in Australia, Najla’a is the newest addition to the team and brings a fresh perspective to design. She has won a national product design award in Australia for the design of public furniture.

Awards

A’DESIGN AWARD
Iron A’ Design Award – Pincher

iDEA International Award
Silver Award – Handy Plate

Spark Design Award
Finalist – Pincher

Spark Design Award
Finalist – Pressfit

AUDI INNOVATION AWARD
First Place Winner – One Handed Plate Set

A’DESIGN AWARD
Winner – Salt & Pepper Shaker

RED DOT DESIGN AWARDS
Red Dot Award – Push Pin Tray

RED DOT DESIGN AWARD
Honourable Mention – Plate-Oh

SPARK AWARDS – PRODUCT / CAUSE
Silver Award- One-Handed Tableware Set

SPARK AWARDS – PRODUCT / CAUSE
Finalist, Push-Pin Tray

SPARK AWARDS – PRODUCT / HEALTH
Finalist, One-Handed Tableware Set

SPARK AWARDS – PRODUCT / HEALTH
Finalist, Push-Pin Tray

A’ DESIGN AWARD & COMPETITION
Gold Winner – One Handed Plate Set

A’ DESIGN AWARD & COMPETITION
Winner – PushPin Tray

SPARK AWARDS: PRODUCT
Finalist -Sand Art Revival Table Lamps

SPARK AWARDS: CONCEPT
Finalist – Jumix

A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Plate Oh

A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Salt & Pepper Shaker

IDEA AWARDS
Finalist. Plate Oh

RED DOT DESIGN AWARD
Winner. Red Dot: Concept. Heart Aid

A’ DESIGN AWARD & COMPETITION
Winner, Gold Award. Sand Art Revival Project

A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Heart Aid

UNESCO HANDMADE OBJECTS COMPETITION
Winner 1st Place. Sand Art Revival Project.

SPARK AWARDS: CONCEPT
Winner, Spark! Award. Heart Aid

SPARK AWARDS: CONCEPT
Winner, Silver Award. Plate Oh

A’ DESIGN AWARD & COMPETITION
Winner. Milan, Italy. Vanilla Lounge Chair

GREEN DOT AWARDS
Honorable Mention. Plate-Oh

DESIGN FOR A CAUSE COMPETITION
Winner. T-Shirt Design For Underprivileged Women

GEODESIGN PROJECT & COMPETITION
Winner. Torino World Design Capital

Press

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