ABOUT

We like things that work.

We are a growing multidisciplinary team of designers and engineers based in Amman, Jordan. We have been creating innovative solutions every day since Sahar Madanat founded our studio in 2013. We design products for clients and also independently when we see a need. We win awards for what we do, and we are very proud of that.
We are Twelve Degrees.

Get in touch

What We Do

The most important person in our design process, is the user. We create a deep understanding of what your user needs. This allows us to create innovative solutions that actually work. Whether it’s designing something from scratch, or improving on something that already exists. We use all possible resources to create the best and simplest solutions. Solutions that are beneficial to your business, as well as to your user and their environment.

We create products that not only solve problems, but that look good doing it.

WE DO

• Product design
• User research
• Design for Manufacture Support
• Branding
• User Experience (UX) and User Interface (UI) Design

We also offer different trainings and mentor teams to become more innovative.

Get in touch

Our Values

We believe that good design should hold the following values:

Honest

What we produce and how we produce it, affects the environment and the society. You’ll never catch us cut corners to create impactful products.

Curious

You will hear us ask “why?” a lot. We are curious and test every assumption so we understand what to design.

Experimental

And then we ask “why not”. Because imagining what can be, allows us to create innovative design solutions.

Driven

We work with you to go from concept to production. We work hard. Your success is also ours. We are the only industrial design studio in the Middle East, and aim to set the bar high.

Meet Our Team

Sahar Madanat

Founder and Creative Director
Sahar has been working with (inter)national clients for the past twenty years. She is an industrial designer by training and an entrepreneur and design advocate by heart. Sahar is one of the most awarded designers in the Middle East and is considered a pioneer in product design. Her design work ranges from medical design to new concept furniture. At the same time, Sahar works hard at developing new talent and inspiring design thinking in the Middle East through talks, mentoring, workshops and using design to empower under privileged communities.

Ahmad Jarrar

Industrial Designer
Ahmad is our resident visual communicator and product designer. You might also encounter him at one of our trainings. Ahmad has worked as a bespoke designer for BMW in Germany and did packaging and product design in Jordan. His work has been exhibited at Amman Design Week and he is always on the lookout for doing unexpected things to everyday materials.

Joyce Spasioti

Industrial Designer
Joyce graduated with a BA (Hons) in Product Design from the University for the Creative Arts in Surrey, UK. She’s worked on different products ranging from portable coffee makers, to outdoor furniture and lighting products. Her work has been exhibited at The New Designers Exhibition 2018 in London, UK. Joyce is our master of prototyping and creating fast design solutions. She is really into organizing things and old-fashioned music.

Yasmeen Darwazeh

Industrial Designer
Yasmeen graduated with a BA in Product Design from Istituto Europeo di Design in Milan, Italy. She’s worked in different design fields – from furniture design to graphic design – and alongside some of the top global companies like Daring Designs, ATA Arms, Zahi Darwazeh & Co, and Overhaul. A diverse background has helped her develop a unique approach from product conceptualization to delivery. Yasmeen is a true storyteller who loves crafting compelling narratives that emotionally connect people with the information she’s trying to convey.

Katriena Koedam-Wiersma

Innovation and Design Thinking Expert
Katriena is a Nielson Norman Group certified UX Practitioner. She’s worked in different sectors in different countries before joining Nestlé HQ in Switzerland. At Nestlé, Katriena was part of the user experience and design thinking team. She also managed a global network of large company practitioners and executives who work together on scaling human-centered innovation. Katriena shares Joyce’s love for old-fashioned music, if you’re lucky she’ll play you some of her favorites during one of our trainings.

Meet Our Team

Sahar Madanat

Founder and Creative Director
Sahar has been working with (inter)national clients for the past twenty years. She is an industrial designer by training and an entrepreneur and design advocate by heart. Sahar is one of the most awarded designers in the Middle East and is considered a pioneer in product design. Her design work ranges from medical design to new concept furniture. At the same time, Sahar works hard at developing new talent and inspiring design thinking in the Middle East through talks, mentoring, workshops and using design to empower under privileged communities.

Ahmad Jarrar

Industrial Designer
Ahmad is our resident visual communicator and product designer. You might also encounter him at one of our trainings. Ahmad has worked as a bespoke designer for BMW in Germany and did packaging and product design in Jordan. His work has been exhibited at Amman Design Week and he is always on the lookout for doing unexpected things to everyday materials.

Joyce Spasioti

Industrial Designer
Joyce graduated with a BA (Hons) in Product Design from the University for the Creative Arts in Surrey, UK. She’s worked on different products ranging from portable coffee makers, to outdoor furniture and lighting products. Her work has been exhibited at The New Designers Exhibition 2018 in London, UK. Joyce is our master of prototyping and creating fast design solutions. She is really into organizing things and old-fashioned music.

Katriena Koedam-Wiersma

Innovation and Design Thinking Expert
Katriena is a Nielson Norman Group certified UX Practitioner. She’s worked in different sectors in different countries before joining Nestlé HQ in Switzerland. At Nestlé, Katriena was part of the user experience and design thinking team. She also managed a global network of large company practitioners and executives who work together on scaling human-centered innovation. Katriena shares Joyce’s love for old-fashioned music, if you’re lucky she’ll play you some of her favorites during one of our trainings.

Yasmeen Darwazeh

Industrial Designer
Yasmeen graduated with a BA in Product Design from Istituto Europeo di Design in Milan, Italy. She’s worked in different design fields – from furniture design to graphic design – and alongside some of the top global companies like Daring Designs, ATA Arms, Zahi Darwazeh & Co, and Overhaul. A diverse background has helped her develop a unique approach from product conceptualization to delivery. Yasmeen is a true storyteller who loves crafting compelling narratives that emotionally connect people with the information she’s trying to convey.

Awards

Red Dot Award
Winner – Jarra

Audi Design Award
Winner- Pincher

Good Design Award
Finalist – Jarra

Dezeen Design Award
Longlisted- Jarra

A’DESIGN AWARD
Iron A’ Design Award – Pincher

iDEA International Award
Silver Award – Handy Plate

Spark Design Award
Finalist – Pincher

Spark Design Award
Finalist – Pressfit

AUDI INNOVATION AWARD
First Place Winner – One Handed Plate Set

A’DESIGN AWARD
Winner – Salt & Pepper Shaker

RED DOT DESIGN AWARDS
Red Dot Award – Push Pin Tray

RED DOT DESIGN AWARD
Honourable Mention – Plate-Oh

SPARK AWARDS – PRODUCT / CAUSE
Silver Award- One-Handed Tableware Set

SPARK AWARDS – PRODUCT / CAUSE
Finalist, Push-Pin Tray

SPARK AWARDS – PRODUCT / HEALTH
Finalist, One-Handed Tableware Set

SPARK AWARDS – PRODUCT / HEALTH
Finalist, Push-Pin Tray

A’ DESIGN AWARD & COMPETITION
Gold Winner – One Handed Plate Set

A’ DESIGN AWARD & COMPETITION
Winner – PushPin Tray

SPARK AWARDS: PRODUCT
Finalist -Sand Art Revival Table Lamps

SPARK AWARDS: CONCEPT
Finalist – Jumix

A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Plate Oh

A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Salt & Pepper Shaker

IDEA AWARDS
Finalist. Plate Oh

RED DOT DESIGN AWARD
Winner. Red Dot: Concept. Heart Aid

A’ DESIGN AWARD & COMPETITION
Winner, Gold Award. Sand Art Revival Project

A’ DESIGN AWARD & COMPETITION
Winner, Silver Award. Heart Aid

UNESCO HANDMADE OBJECTS COMPETITION
Winner 1st Place. Sand Art Revival Project.

SPARK AWARDS: CONCEPT
Winner, Spark! Award. Heart Aid

SPARK AWARDS: CONCEPT
Winner, Silver Award. Plate Oh

A’ DESIGN AWARD & COMPETITION
Winner. Milan, Italy. Vanilla Lounge Chair

GREEN DOT AWARDS
Honorable Mention. Plate-Oh

DESIGN FOR A CAUSE COMPETITION
Winner. T-Shirt Design For Underprivileged Women

2008

GEODESIGN PROJECT & COMPETITION
Winner. Torino World Design Capital

Clients

Press

Latest News