Sahar Madanat was mentioned in Entrepreneur Middle East’s January 2016 issue in an article highlighting her views on innovation in product design. She emphasized the need for companies in the MENA region to shift from being market followers to leaders by introducing innovative products that people not only need but also want. She stressed that it’s not enough to merely replicate Western designs, as countries like China would outperform in speed and cost. Instead, Sahar argued that successful products must bring something fresh and distinctive to stay competitive in a globalized market