Wamda

In a 2016 article by Wamda, Sahar Madanat discussed her design philosophy and the work of her Amman-based studio, Twelve Degrees. Known for functional and innovative products like a single-handed plate set and sand art-inspired table lamps, Madanat emphasized the importance of balancing aesthetics and usability. She highlighted the need for scientific research in the design process and the gap in quality products in today’s market. Madanat also stressed the importance of fostering more industrial design startups in the region to improve manufacturing standards and drive innovation in the Middle East.