In a 2018 article by *Ideat* magazine, Sahar Madanat, who studied industrial design in the United States, discussed the origins and evolution of her studio in Jordan. Eager to foster a design culture in her home country, Madanat immersed herself in the start-up scene, educating product designers, leading pilot projects with manufacturers, and advocating for design’s value to Jordanian leaders. In 2013, she established her studio in Amman with the aim of creating competitive regional products and solving problems through design. Over the years, her agency has garnered international acclaim, winning awards such as the Red Dot, Audi Innovation, and Spark.
Madanat’s primary goal is to design responsibly, incorporating biomimicry to achieve simplicity and effectiveness in her products. She finds joy in problem-solving and views Jordan’s design scene as a growing blend of tradition and modernity, though product design remains in its early stages. Her studio is a pioneer in this emerging field, navigating challenges in sourcing, talent, and client appreciation while contributing to fascinating projects. Notable among these is the reinterpretation of the traditional Jarra water carafe, designed to naturally cool water without electricity, and a modern take on Jordanian sand bottles, supporting local artists and community values.