Albawaba

In 2019, *Al Bawaba* reported that Audi Middle East awarded Jordan-based Twelve Degrees the fourth Audi Innovation Award at Dubai Design Week. Their winning product, Pincher, translates the cooking phrase “a pinch of salt” into a lightweight silicon device that precisely controls the flow of seasoning. This design provides a more intuitive user experience compared to traditional dispensers. Twelve Degrees will receive a trophy, $25,000 in consultancy for IP registration, legal counseling, and business development, as well as a trip to Audi’s factory in Ingolstadt, Germany. Audi Middle East will also provide design advice and mentoring to further develop and protect the Pincher concept.