In 2019, Twelve Degrees won the Audi Innovation Award at Dubai Design Week for their product, Pincher. Aligned with the year’s theme of “Simplification,” inspired by Audi’s brand value of personal freedom, Pincher reimagines the traditional seasoning process. The silicon dispenser mimics the natural motion of pinching, allowing users to control the amount of seasoning released, offering a more intuitive experience. Twelve Degrees, shortlisted among three projects, received $25,000 in consulting services to further develop the product.

https://www.dubaidesignweek.ae/news/2019-audi-innovation-award-winner/