At Amman Design Week 2019, *A Shaded View on Fashion* covered the Material Innovation exhibition in Jabal Amman, where Sahar Madanat of Twelve Degrees shared insights into their approach to local materials. Faced with the challenge of relying on imported supplies, Madanat and her team sought alternatives found in Jordan, such as clay, Dead Sea mud, goat hair, and olive mill waste. Their exploration led to the creation of a bench from olive mill waste, aiming to develop materials that could eventually substitute for traditional wood and reduce reliance on imported resources.

In 2019, the Audi Innovation Award highlighted Twelve Degrees’ Pincher as a standout example of “Simplification.” Inspired by the phrase “a pinch of salt,” Pincher is a lightweight silicon device designed to allow users to measure seasoning precisely, replicating the amount that would be released from between fingertips. Unlike traditional dispensers that rely on shaking, Pincher offers a more intuitive and controlled seasoning experience.

In 2019, Jordan-based Twelve Degrees won the Audi Innovation Award for its product, Pincher, as highlighted by *Commercial Interior Design*. The lightweight silicon device allows users to add a precise “pinch” of salt or seasonings, helping to control salt intake, which could reduce high blood pressure and heart disease while enhancing the flavor of home-cooked meals. Twelve Degrees received a $25,000 cash prize to cover intellectual property registration, legal counsel, and business development costs. The jury panel, held during Dubai Design Week, will mentor the team as they further develop Pincher. As part of their prize, Twelve Degrees will also visit Audi’s factory in Germany.

In 2019, Twelve Degrees’ Jarra, designed by Sahar Madanat and Ahmad Jarrar, won the Red Dot Design Concept Award. As highlighted by Yanko Design, Jarra draws inspiration from traditional terracotta vessels used for naturally cooling water, while addressing the issue of bacterial growth through innovative glazing techniques that maintain the clay’s cooling properties. Its ergonomic slender-neck design and food-safe aluminum cap combine old-world charm with modern functionality, allowing liquids to be cooled without electricity. The result is a bottle that feels both rustic and contemporary.

In 2019, Amman-based design studio Twelve Degrees won the Audi Innovation Award for the Middle East at Dubai Design Week for their innovative product, the Pincher. Themed around “Simplification,” the award recognized Twelve Degrees’ elegantly designed salt dispenser, which allows users to control the flow of seasoning with a pinch, mimicking the natural motion of adding a “pinch” of salt. This clever silicon container provides a more intuitive user experience compared to traditional shakers.

Twelve Degrees received $25,000 worth of consulting services and a trip to Audi HQ in Ingolstadt. This marked their second win, following their 2016 Audi Innovation Award victory for the One Handed Tableware Set, now evolved into the HandyPlate product line, designed to assist one-handed users in cutting food.

In 2019, *Al Bawaba* reported that Audi Middle East awarded Jordan-based Twelve Degrees the fourth Audi Innovation Award at Dubai Design Week. Their winning product, Pincher, translates the cooking phrase “a pinch of salt” into a lightweight silicon device that precisely controls the flow of seasoning. This design provides a more intuitive user experience compared to traditional dispensers. Twelve Degrees will receive a trophy, $25,000 in consultancy for IP registration, legal counseling, and business development, as well as a trip to Audi’s factory in Ingolstadt, Germany. Audi Middle East will also provide design advice and mentoring to further develop and protect the Pincher concept.

In 2019, Twelve Degrees won the Audi Innovation Award at Dubai Design Week for their product, Pincher. Aligned with the year’s theme of “Simplification,” inspired by Audi’s brand value of personal freedom, Pincher reimagines the traditional seasoning process. The silicon dispenser mimics the natural motion of pinching, allowing users to control the amount of seasoning released, offering a more intuitive experience. Twelve Degrees, shortlisted among three projects, received $25,000 in consulting services to further develop the product.