Studio Initiated


Heart Attacks are a leading cause of death worldwide, and over 70% of them occur at home. And more than 90% of these cases do not make it, as the rescuer has less than 5 minutes to react before brain damage occurs. We designed an emergency response device that empowers anyone (without medical training) to rescue a heart attack victim. Through clever ergonomic features and familiar technologies, it can increase chances of survival drastically. By countering the state of panic most people experience while tending to a heart attack victim, Heart Aid’s intuitive features allow even an elderly person to perform CPR & defibrillation to the victim within minutes of the attack; reducing errors, saving time, and, in doing so, saving lives.

“As simple as a pillow and a blanket, and as familiar as tucking someone in”

After years of research and development and studying the emotional and physical limitations our bodies can face in a state of panic, we’ve created a solution with unprecedented features such as a two-way video call with a trained paramedic to guide the user in every step.

Key Features:

• Calls paramedics automatically when powered on with GPS to identify location.
• Two way video call with trained professional to guide and support the user.
• CPR is simplified with a neck rest and a compression pad.
• AED can be done without the removal of garments.


• Red Dot Design Award: Concept, Winner, 2012
• A’Design Award, Silver Award Winner, 2012
• Spark Award, Winner, 2011

U.S Utility Patent Granted